Appointment-Ad Campaigns

Lead-form and landing-page planning-session campaigns, AU/NZ and US/CA

Dashboard
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Leads that opted in during the window, and the triages and game plans they have reached so far. Understates recent periods.

  • Two US/CA holds are recorded as Disqualified. Counting them as held assumes the disqualification happened on the call rather than before it.
  • Revenue reads "not tracked" (never $0) until any in-scope deal carries amount, hs_tcv or hs_mrr.
  • Probable and unassignable people cannot be tied to a campaign, so they are reported per market, not per campaign.
  • The unassignable band is a measurement failure, not a performance result. It exists because Meta never substitutes the URL macros on instant-form end-page CTAs.